Over the last few years researching and tracking international student markets have become easier. Patience and smart use of search engines will pay off here.

One tip: some of the best resources are “papers” given at various conferences. This usually means they are in powerpoint or PDF format. A savvy researcher will often find resources faster by adding the Google tag filetype into their queries.

Eg Don’t just insert “international student markets” in Google. See what happens when you run it as: <”International student markets” filetype:ppt>

Here is our list of the top ten sources to get you started:

Australian Education International
With the decline, if not disappearance of IDP’s research function, the federal agency Australian Education International has emerged as one of the best sites on international student markets. Highlights of this site are its generous resources on market information and publications and research. We use and recommend.

Moving Forward in 2005
University of Melbourne’s pithy powerpoint presentation for its staff offers a useful overview of marketing issues facing the institution as well as its push for overseas students.

International Student Recruitment
Good overview of issues for UK marketers.

Internationalisation Strategic Plan
Despite its wordy managerialist jargon, University of Wollongong’s 2002 plan provides a good survey of the issues that need to be tackled by a non-group of 8, institution.

Global Enterprise and Local Squalor: Australian Higher Education and the International Student Market
Simon Marginson’s 2001 warning about Australian higher education’s being in the throes of a serious crisis, is as prescient as it is educative.

The big issues in higher education
Four years later Marginson develops his themes with fresh data and an even sharper analysis. A great primer on globalisation and education as well indicating that Australia’s chief advantage over other countries lies with safety overtaking quality and price.

Impact of the Bologna Accord on Management Education - 2005
Kai Peters and Rebecca Loades offer an informed overview and analysis of the accord and explain its impact globally - another powerpoint presentation.

Effective internet marketing for international student recruitment
Rod Hearps from EdMedia Student Recruitment powerpoint presentation offers a good coverage of the issues required to market to international students using the Internet.

Country of Choice: How International Student Decisions Affect US Graduate Education (2005)
Daniel Denecke, Director of Best Practices, CGS offers a fairly topical overview of recruiting issues confronting US institutions and the influence of the Bologna Accord.

International Student markets: The Dynamic, the challenge and the response
One of the better recent surveys of how to address the slump in student recruitment growth by John Moloney (Macquarie Uni), Stephen Connelly (Swinburne) and David Harrington (Hobsons). Its concluding focus on optimizing the conversion of student inquiries to acceptances is also relevant.

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